Keith McCracken was an incredible thought partner and advisor to our business as we sought to acquire a strategic agency to compliment our current organization. His experience, as well as his calm yet purposeful demeanor were invaluable to us throughout the entire process. I give Keith my highest recommendation. He is the consummate professional and an absolute pleasure to work with.
McCracken Advisory Partners, and Keith personally, were invaluable in the sale of Atomic PR to Huntsworth. They provided excellent real time intel on other recent deals, sharp financial and situational insights, and cool heads that helped us forge a progressive agreement all parties were happy with in the end.
A concern I had in selling my company was imagining life after sale. I’d been running my own company for many years – what would it be like to become an employee of another firm? That’s one of the bonuses when working with Keith and Ronnie. They dug deep, matching our values and culture with that of prospective buyers, so not only did we make a great deal for speakTECH, my new work life at Perficient has been a terrific experience.
I don’t write endorsements for services that I don’t believe in. If you’re considering any form of strategic move in marketing services, these are the people to talk to. They know quite a bit about core business functions as well because they’ve run agencies in this sector. They’ve made acquisitions and divestments…they’ve been successful.
Keith represented LEWIS PR in the acquisition of Page One. At the time I was Managing Partner of Page One. Although he was on the other side of the table, I thought Keith was very professional and knowledgeable. It was important for both buyer and seller to have Keith involved in the deal to weigh in on what was common…to know what industry standards are to move the deal forward.
McCracken AP are well connected, smart and action-oriented. We needed to move very fast so their ability to quickly grasp the strategic options and their insight in steering us through those options were enormously helpful. We’d never have done it without them.
I’ve turned to Keith for counsel a number of times in my career. He is an industry icon with a velvet hammer approach. Poised and proper on the outside…but as the deal progresses and things get more complicated, Keith is tough, stern, strong and unflappable. In Ronnie, Keith has found an insightful, hard-working partner. It seems there is no one in the marketing industry that they can’t connect one to. I trust them both to get important things done right.
Ronnie and Keith have become absolutely indispensable advisors to our agency and I can’t imagine navigating these choppy waters without them. Their experience, intelligence, and business acumen are unsurpassed.
We were fortunate to partner with Keith and Ronnie. They were fully committed to our success throughout the process and their experience, counsel and knowledge of our sector was particularly important.