McCracken served as exclusive M&A advisor to London, UK based Iris Worldwide for the acquisition of 89 Degrees, a Boston-based strategic consulting firm that leverages its expertise in advanced marketing analytics, marketing technology enablement, customer journey management and loyalty programs. Iris Worldwide is a thriving micro network of over 1,000 people in 14 locations across the globe that delivers a multitude of fully integrated services within creative, consulting and mar-tech to some of the most progressive companies around the world.

Boston, Massachusetts