“A concern I had in selling my company was imagining life after sale. I’d been running my own company for many years – what would it be like to become an employee of another firm? That’s one of the bonuses when working with Keith and Ronnie. They dug deep, matching our values and culture with that of prospective buyers, so not only did we make a great deal for speakTECH, my new work life at Perficient has been a terrific experience.”
“I have known Keith for approaching 15 years. He advised on several buyside search projects while I was CFO at Iris Worldwide which was subsequently bought by Cheil. Keith is very good at finding opportunities and then taking a pragmatic approach to turn them into real transactions. As a result, I have continued to engage with Keith to help on a number of other businesses I have been involved in since leaving iris.”
“I don’t write endorsements for services that I don’t believe in. If you’re considering any form of strategic move in marketing services, these are the people to talk to. They know quite a bit about core business functions as well because they’ve run agencies in this sector. They’ve made acquisitions and divestments…they’ve been successful.”
“Keith represented LEWIS PR in the acquisition of Page One. At the time I was Managing Partner of Page One. Although he was on the other side of the table, I thought Keith was very professional and knowledgeable. It was important for both buyer and seller to have Keith involved in the deal to weigh in on what was common…to know what industry standards are to move the deal forward.”
“McCracken AP are well connected, smart and action-oriented. We needed to move very fast so their ability to quickly grasp the strategic options and their insight in steering us through those options were enormously helpful. We’d never have done it without them.”
“…when it was time to sell our successful agency, we were very concerned about how our employees would be treated and the continuation of the legacy that we created. We knew that Keith McCracken understood the advertising business and when the time was right to move forward… Keith did an excellent job representing us… he knew what was important to us and he found an excellent fit that met all of our needs.”