iris Launches in Brazil

We are pleased to announce that our client, iris Worldwide, a global creative innovation network, has acquired a majority interest in Router, the São Paulo, Brazil based digital and experiential agency.

The deal comes as a result of increased demand from some of iris’ biggest clients, including adidas, Shell and Diageo, as well as, being an important piece of an overall strategic plan for growth in the region.

Stewart Shanley, Joint Chief Executive of iris Worldwide, said, “Brazil is a strategic market for both the Latin American region and our global network, as well as, a hotbed of creativity. Additionally, our ambition is that our global clients will begin working with our São Paulo office, giving them access to the best of both worlds…an exciting and local owner managed business coupled with all the strength in depth derived from collaboration with an independent global creative innovation network.”

The investment will see iris open its 15th office across the globe and third in Latin America with a 40-strong operation in São Paulo. This will take iris’ presence in the Americas to six offices and over 150 staff.
McCracken’s São Paulo based partner, Rogerio Campos, took the regional lead for this buy-side mandate.

With offices in Minneapolis, New York and São Paulo, McCracken Advisory Partners provides mergers and acquisitions consulting and transactional advisory services to the marketing services, media and technology industries with expertise in both national and international transactions.

Keith McCracken
Managing  Partner                               
+1(952) 922-8140