Washington, DC (August 1, 2011) – A new boutique investment-banking firm has been launched specializing in the marketing communications industry. McCracken Advisory Partners (McCracken AP) will advise both buyers and sellers in marketing services mergers and acquisitions.

The investment-banking firm was born out of the acquisition of Washington DC-based broker dealer GRW Capital Corporation by McCracken Holdings, LLC.

Senior partners heading the firm are Keith McCracken and Ronnie Cohen, both veterans of the international marketing communications industry. The partners have developed a fast-growing M&A and Advisory Practice focused exclusively on the Marketing Communications and Technologies sectors.

“This is a new type of advisory aimed at matching buyers and sellers in one of the most dynamic businesses globally,” said Founder Keith McCracken. “The impact of technology change in the sector is opening up wide-ranging opportunities for both sellers and buyers alike. This needs a specialist advisory firm that’s big enough to be global and agile enough to be personal.”

McCracken Advisory Partners Corporation is a registered broker dealer and a member of FINRA and SIPC.

Contacts:
Keith McCracken
Email: keith@mccrackenap.com
Ronnie Cohen
Email: ronnie@mccrackenap.com

Telephone: +1 202 370 6363
www.mccrackenAP.com