Experienced counsel
through skilled and thoughtful analysis, strategy development and timely mandate execution.
“Keith’s counsel before, during, and after the sale process was integral to our sanity as well as the deal’s success. At every turn, he was a powerful advocate and ally, and when we needed him to, he challenged us. He’s a true pro’s pro. There’s nobody in this space I would recommend more highly. ”
“We all recognize that this deal will usher in a new era for Two by Four such that we are now poised to grow rapidly and that this platform will allow for our senior team to lead the agency to new heights…And you have been a steadfast, thoughtful guide… and we do hope your advisor role continues for sure. We look forward to many years of partnership with you.”
“Keith McCracken was an incredible thought partner and advisor to our business as we sought to acquire a strategic agency to complement our current organization. His experience, as well as his calm yet purposeful demeanor were invaluable to us throughout the entire process. I give Keith my highest recommendation. He is the consummate professional and an absolute pleasure to work with.”
“McCracken Advisory Partners, and Keith personally, were invaluable in the sale of Atomic PR to Huntsworth. They provided excellent real time intel on other recent deals, sharp financial and situational insights, and cool heads that helped us forge a progressive agreement all parties were happy with in the end.”