Keith McCracken hails from Liverpool, England and has enjoyed a career that spans both sides of the Atlantic. In 1986, Keith founded the marketing communications agency McCracken Brooks and under his leadership, the agency gained international recognition for its breakthrough creative work and was named U.S. Marketing Agency of the Year, an unprecedented and still unmatched, three years in a row from 1991-1993.
A serial entrepreneur, in 2000 McCracken was one of the founding partners of the GEM Group, an international sponsorship and marketing services agency with offices in North America, Europe and Asia.
In 2002, Keith was inducted into the Hall of Fame of the Marketing Agencies Association Worldwide and remains a Lifetime Member.
He is a principal at McCracken Advisory Partners where he serves as CEO and Managing Partner. Always interested in all things international, Keith has helped the investment banking firm that bears his name achieve global recognition for its work in mergers and acquisitions.
As part of Keith’s philosophy of giving back to the industry, he served as an Adjunct Professor at the University of St. Thomas, Minnesota and for many years as board member of the Marketing Agencies Association.